Upcycling is a process of using waste materials and useless products to create something useful and have better value in the environment. The upcycling concept was the title of the German book written by Gunter Pauli in 1997. It actively prevents potential waste generated on a daily basis. Upcycling is the opposite of downcycling, which is the other half of the recycling process. Downcycling involves converting materials and products into new materials of lesser quality. Most recycling involves converting or extracting useful materials from a product and creating a different product or material.
At http://www.upcyclista.org/ breaking rules and thinking different is the motto. Upcyclista celebrates art, artists, designers and ideas out of the box. Upcyclista is a project run by ClearWorld Media, based out of Beijing, China. ClearWorld Media is a not-for-loss social media enterprise with a mission to inspire the world to transition to a sustainable, more equitable and fun place to live. They strive to create a better world and encourage people to upcycle, hence help in reducing the carbon footprints and lessening waste that goes into landfills. Check out their website for some of the most innovative ideas from artists and giving temporary things a permanent life.